Genever producer Humans of Castart

Meet Humans of Castart #2 Jente Gees, a young Belgian genever producer that is striving to bring back the rich authenticity of genever with 7knots. 7knots is a brand recently founded together with Michael Levantaci focusing on quality & their out of the box brand image.

Inspired by Genever city.

Jente’s background as cocktail bartender has taught him that respect for traditions and authenticity is key to fulfill his life purpose of creating a small conscious brand without any inhibitions. Being surrounded with a community of local bartenders sharing the same vision, he strives to reintroduce the genever industry with a modern twist. Starting with Benelux but not being limited there as of personal and work-related reasons.

 

A long-term dream of this 30-years old ambitious brand builder is to export his genever to New York City. Both his girlfriend living there, and the rich history of the cocktail scene has triggered this mission. Not surprisingly his brand logo is inspired by the old way of travelling from Antwerp to New York City; the red color referring to the Red star line & the 7 referring to our planet (7 oceans and 7 continents). As with almost everything water has a really big impact on his life, career & general happiness, respectfully handling with nature is prio number 1.

Creative collaboration with a luiqor designer

To introduce his brand in New York City recently, he has been wearing our Green Balthus to strengthen his uniqueness in all aspects of his brand with respect for its authenticity and traditions.

Are you as inspired as we are about his genever journey? More info can be found on his Instagram or website.

genever producer humans of castart

Meet Humans of Castart #2 Jente Gees, a young Belgian genever producer that is striving to bring back the rich authenticity of genever with 7knots. 7knots is a brand recently founded together with Michael Levantaci focusing on quality & their out of the box brand image.

Jente’s background as cocktail bartender has taught him that respect for traditions and authenticity is key to fulfill his life purpose of creating a small conscious brand without any inhibitions. Being surrounded with a community of local bartenders sharing the same vision, he strives to reintroduce the genever industry with a modern twist. Starting with Benelux but not being limited there as of personal and work-related reasons.

Humans of Castart - Life of a genever producer

A long-term dream of this 30-years old ambitious brand builder is to export his genever to New York City. Both his girlfriend living there, and the rich history of the cocktail scene has triggered this mission. Not surprisingly his brand logo is inspired by the old way of travelling from Antwerp to New York City; the red color referring to the Red star line & the 7 referring to our planet (7 oceans and 7 continents). As with almost everything water has a really big impact on his life, career & general happiness, respectfully handling with nature is prio number 1

To introduce his brand in New York City recently, he has been wearing our Green Balthus to strengthen his uniqueness in all aspects of his brand with respect for its authenticity and traditions.

Are you as inspired as we are about his genever journey? More info can be found on his Instagram or website.

Humans of Castart - Life of a genever producer
Humans of Castart - Life of a genever producer